With assessing the strengths and weaknesses of my research methods I will be using the music video production unit. Within this unit I had to analyse music videos to understand and show that I grasp the concept and different genres and types of music videos. This was the first stage of the research that I undertook, getting knowledge on theorists; Andrew Goodwin and Carol Vernallis.
When it came to the focus group this was an effect method for us to present ideas to a group of our peers and get feedback on our ideas. This was helpful because it allowed communication between our group where we could give them honest feedback and help solidify any ideas that we have.
When it came to the focus group this was an effect method for us to present ideas to a group of our peers and get feedback on our ideas. This was helpful because it allowed communication between our group where we could give them honest feedback and help solidify any ideas that we have.
The primary research that I did for my music video production was the survey. This was helpful because it meant that I could get an understanding of the requirements and what I could aim to do in order for the music video to reach its full potential. A strength of the survey was that it was all my own research which made it valid to my research and helped me answer what I want to answer.
When it comes to secondary research I looked into Andrew Goodwin and Carol Vernallis. Goodwin's book "Dancing in the Distraction Factory" this helped me understand how different genres had different conventions and made looking into the conventions of genre much easier. To back this up I looked heavily into the indie genre and those with 'monster' conventions.
I analysed four music videos for the next stage, this helped me gain confidence in the conventions of music videos and also helped me understand and focus on what I wanted to gain from my music video. I analysed four songs based on the several different ideas I had for my music video to have plenty of selection when it came to my final choice and ideas.
Looking back the strengths of the research I have undertaken with Primary Research are that the aim of the research is better addressed. The data given by Primary research is more easily interpreted and it is more valid to whatever is being researched. The disadvantages are that its very time consuming and that the feedback can be often irrelevant aka with the survey.
The strengths of the secondary research that I undertook is that it is often much more extensive than primary due to it being based on a different idea from a different person just with intersecting ideas. It is also less time consuming and the data is readily available, the disadvantages are that it might not be specific and inaccuracy of data.
When it comes to secondary research I looked into Andrew Goodwin and Carol Vernallis. Goodwin's book "Dancing in the Distraction Factory" this helped me understand how different genres had different conventions and made looking into the conventions of genre much easier. To back this up I looked heavily into the indie genre and those with 'monster' conventions.
I analysed four music videos for the next stage, this helped me gain confidence in the conventions of music videos and also helped me understand and focus on what I wanted to gain from my music video. I analysed four songs based on the several different ideas I had for my music video to have plenty of selection when it came to my final choice and ideas.
Looking back the strengths of the research I have undertaken with Primary Research are that the aim of the research is better addressed. The data given by Primary research is more easily interpreted and it is more valid to whatever is being researched. The disadvantages are that its very time consuming and that the feedback can be often irrelevant aka with the survey.
The strengths of the secondary research that I undertook is that it is often much more extensive than primary due to it being based on a different idea from a different person just with intersecting ideas. It is also less time consuming and the data is readily available, the disadvantages are that it might not be specific and inaccuracy of data.
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