History and Development of Editing

In the early 1900's the method of film making was done with no editing at all, it would just be one reel of tape when the method of cutting came about the editor would have to physically cut up the film and glue it together. This was done by holding each frame up to the light to identify it and then cut and paste them appropriately. 

The Moviola is a machine of editing technology created in 1924. it allowed to operator to have smoother editing and introduced Edge numbering which allowed audio and video synchrony. The machine was slow and was limited, With further developments flatbeds were invented, it consists of two motorised disks, one for picture and one for sound. The plates move simultaneously with one projecting the visual and one for audio. Steenbeck and KEM which stands for Keller-Electro-Mechanik are the two main brands.

This method of editing is called Linear editing, the process of selecting, modifying and arranging the images and sound in a sequence. This method was inexpensive and quicker for smaller editing jobs. The first digital editing consoles were consisting of two minors, the CMX-600. The right monitor on the left was used to display the edited video with the right showing the preview video. In 1991 the Avid 1 was released, atThis is when digital products began to replace the classic editing tools such as the moviola. The editing then became largely computerised and operated in a way the original content isn't modified during the editing. 

Non linear editing is a form of offline editing which is where raw footage is editing without effecting the original taken and it is now the major form of editing. The offline editing is essentially the whole process where the clips are cut together in a way that expresses a story and narrative. 

Film editing is carried out in modern editing software such as final cut and premiere pro allow editors to transfer onto a hard drive. Premiere Lori was the first computer based non-linear editing systems with its first release in 1991. 

 

• https://www.filmcomment.com/article/game-changers-editing
• https://www.britannica.com/biography/Edwin-S-Porter
• https://en.wikipedia.org/wiki/Non-linear_editing_system

Promotional Video - Editing Decision Log

Start Time
End Time
Description
Shot Description
5s
7s
Quick cut    
pole spin
8s
13s
Quick cut    
hoop split 
13s
17s
Quick cut    
hammock split
17s
24s
Quick cut    
pole backbend 
24s
27s
Quick cut    
hammock split 
27s
29s
Quick cut    
hoop drop 
29s
32s
fade
instructor talker
332s
33s
quick cut    
group dancing 
33s
35s
quick cut    
hammock split 
35s
37s
cut            hoop hip shift

Research Evaluation

With assessing the strengths and weaknesses of my research methods I will be using the music video production unit. Within this unit I had to analyse music videos to understand and show that I grasp the concept and different genres and types of music videos. This was the first stage of the research that I undertook, getting knowledge on theorists; Andrew Goodwin and Carol Vernallis. 

When it came to the focus group this was an effect method for us to present ideas to a group of our peers and get feedback on our ideas. This was helpful because it allowed communication between our group where we could give them honest feedback and help solidify any ideas that we have. 

The primary research that I did for my music video production was the survey. This was helpful because it meant that I could get an understanding of the requirements and what I could aim to do in order for the music video to reach its full potential. A strength of the survey was that it was all my own research which made it valid to my research and helped me answer what I want to answer. 

When it comes to secondary research I looked into Andrew Goodwin and Carol Vernallis. Goodwin's book "Dancing in the Distraction Factory" this helped me understand how different genres had different conventions and made looking into the conventions of genre much easier. To back this up I looked heavily into the indie genre and those with 'monster' conventions. 

I analysed four music videos for the next stage, this helped me gain confidence in the conventions of music videos and also helped me understand and focus on what I wanted to gain from my music video. I analysed four songs based on the several different ideas I had for my music video to have plenty of selection when it came to my final choice and ideas.

Looking back the strengths of the research I have undertaken with Primary Research are that the aim of the research is better addressed. The data given by Primary research is more easily interpreted and it is more valid to whatever is being researched. The disadvantages are that its very time consuming and that the feedback can be often irrelevant aka with the survey.

The strengths of the secondary research that I undertook is that it is often much more extensive than primary due to it being based on a different idea from a different person just with intersecting ideas. It is also less time consuming and the data is readily available, the disadvantages are that it might not be specific and inaccuracy of data.