Tuesday 20 March 2018

Evaluation of Promotional Video

For our promotional video unit me and Connie decided to shoot a studio in Nuneaton called Bliss Pole and Aerial, we got into contact with the owner of the studio and organised a meeting and pitched our idea to her. With this we created a powerpoint that had all of our key points on it and reassured her that we would do the studio and herself justice with our video and create the best video possible. She was more than helpful and had a lot of creative input with the final video.

The studio is a 5 minute drive from Connie's house and a 15 minute drive from me so because of this I had to get the bus to get there and back. When filming ran too late and there was no buses we worked around this by Connie's mum giving me a lift home on a few occasions. We ran into one problem with it came to travel and filming and this was when there was a snow storm in Nuneaton and therefore the buses were cancelled so we had to miss shooting for one day because Connie couldn't film without me because I had the release forms. To make up for this we quickly rescheduled and made up for the lost time.

Another problem we had was that in the hoop room of the studio although it is spacious enough for two hoops and 4-6 students if you add two camera people in to that with limited shooting space and angles we kept getting each other in our shoots which would make them useless. So to counteract this we created a quick action plan so that we would be in opposite spaces at all time and we could avoid each other and we got used to the space after one or two filming sessions.

With our shot list we decided to create one to give us some diversity and artistry to the shot, this allowed us to play around with filming. It also gave us the ability to film a lot quicker and allowed us to communicate with our client about what we wanted and we had hoped to achieve and the shot list allowed us to visualise that before filming.

We had one technical problem and that was the microphone which when we tried to use it was dead and even with the spare battery we packed it still wouldn't work and died quickly after we started the first recording. So after two failed attempts of interviews we released we had a dead mic. Luckily I already had a recording app on my phone from a previous video so we used that instead and ended up with three useable recordings.

With what went well I think we presented ourselves in a professional manner and we held that professionalism throughout our time filming and we included our clients wishes and made any changes she deemed necessary e.g. the website link which was wrong. I think that the editing we both did to our own respective videos was good and they were fast paced and high energy and blended a lot of editing techniques into it like using a voice-over and remixing the music and the cuts and transitions. Our communication with our client was also detailed and constant and we were professional the entire time with our emails. Our client left us incredible feedback with it all being highly rated and well done from the way we conducted ourselves to the quality of the footage itself.

In terms of what to improve I personally think that the footage we got could of varied in angles and shot types but this was hard to do so in a closed environment when trying to stay out of the way of the students and to not get in the way of each other. Another thing we could improve was how stable the shots are. Some of them are a tiny bit off balance and you can see the slight shift in the camera as it moves which could come across as unprofessional and to counteract this we could have used the stabiliser.

Overall, I am happy with the work we have created and the way we have presented ourselves and the work we have put across. From the communication and the planning to filming and then to editing the final video ourselves. Amanda our client was incredibly helpful and we couldn't have asked for a better client.

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