Gantt Chart for the Music Video

This our Gantt chart to help us keep on schedule with our filming it helps us remain on track.

Survey for Music Video

This is our survey that Connie created, this survey is a way that we can see what our target audience would be and what type of music they like etc. This is helpful because it means we can adapt and change our music video to get the prime input from our audience. 

This question was to devise the best place to put our music video. This question was helpful as it helped us decide that youtube would be the most influential place to post our music video.

This question was helpful because it helped us decide which genre had the best videos and because our music video was very indie it gave us the confidence to help us realise that we could make a video that people like. This was a relevant question to ask.

This question was very helpful and relevant because it helped us decide what type of music video to do. We ended up doing a narrative video.

This question was unhelpful because it was it ended up with a 50/50 answer so it offers no input or incite.

This was helpful because it was an open question which allowed people to expand on the previous question because it means that it allows us to have a greater understanding.

This is relevant in the fact that it shows what the audience wants and if the music video should be relevant and we followed the answers to this because our music video matches the response.

This question is not really relevant because it does not add or detract from the music video.

This question was helpful because it helped us realise our age range when it came to creating the music video and the survey so we could work towards it.

Equipment List and Props

1. Cameras (we each have our own to choose from) 
2. Spare batteries/ Charging cables
3. SD Cards
4. Lenses (18-55mm and Macro and Fish eye and Wide Angle)  
5. Tripod
6. Portable Lights
7. Dolly 

Props: 

1. Monster Costume - Shoes, Mask, Furry arms
2. Different black clothing - for the changing section 
3. Fake Lottery Ticket 
4. Sleeping Mask
5. Glue/Staples/Back up fur 
6. Nutmeg for the dog scene.

Focus Group

We did a focus group in order to help us with our idea of our music video, these are some of the ideas we got given by our peers after showing them our ideas. It has been very helpful to do this because it has given us ideas from people outside our group while also helping us see how other people will perceive it. 

• There is a note or something in the shirt, some kind of inspirational note that helps him
• Falls in love with something or someone which helps him to get happy again 
• Dancing with an item of clothing, falling in love with somebody, clothing or an item
• Watching campy horror films 
• Even the people on the tv are screaming at him
• Italian neorealism
•  Just walking through town with the costume on and getting people's natural reactions to it
• Really rubbish things happening to him throughout the day 
• Dogs running away from him, raining on him, bags breaking, loosing on a scratch card.

Moodboard for Music Video/ Brief Description of Video and Inspiration/ Location Planning

Our song we are doing is The Wombats - I only wear black, we are aiming to do a video about a monster who is going about his day to day life and he's on road to self improvement and at the end of the video when he feels happier within himself he peels off the monster outfit to reveal a normal human underneath. We are focusing on the physical manifestation of sadness.

Inspiration for the music video:



Here are two video inspirations for the video we are aiming to do, The Fall Out Boy video is a good inspiration because it shows the more human side to the Antler Boy and we are trying to embody this in the later stage of our video. The Sea Fret video is good because it shows the monster we are trying to portray. The hairy monster is a good reference point for us when creating our own monster.

Location

This is the location we have decided to film in, partly due to convenience and also for our music video we are aiming to do a day in the life style video so its useful to have Connie's house available to use to film the day to day functioning of our monster. We are also planning to use the area around connie's house as well, Riversly Park or the big block of green on the map is also going to be a key area that we film in due to its accessibility and its also quite a picturesque place to film.  

Music Video Research Theory

Carol Vernallis

Carol Vernallis is music video theorist who produced the Kindest Cuts which talks about the difference between the editing in film and music videos, She refers to the role of editing when it comes to narrative, meaning, star image and the way sounds and images are synchronised as well as how the editing imitates the music.

There are four key concepts in Vernallis's theory which are; Narrative, Editing, Framing and Camera movement and Diegsis.

Narrative; Within her theory Vernallis's, she suggests that music videos are a response to the narrative within the song. So what happens on screen reflects the lyrics. If the narrative isn't complete she goes onto say that if it isn't fully realised the video can go on to seem disjointed and fragmented.

Editing; One of the main conventions of music videos is to break the rules of continuity. Editing in music videos can be used as a focal point with editing to the beat of the music or a beat drop etc rather than the narrative. Music videos have a distinctive style of editing with noticeable conventions such as jump jumps, cutting to the lyrics or beat of the music and juxtaposed shots and scenes.

Framing and Camera Movement; Vernallis states that having establishing shots is a important element of music videos as well as close ups of either the artist or the focal point of the video. Camera movement is also important as it moves with the timing and genre of the music video it is in. Slower music videos contain a lot of close ups and tracking shots whereas upbeat songs have more establishing and long shots.

Diegsis: Diegsis or the setting of the music video works in the way that Vernallis says that actions in the video are not always completed and can be disrupted, this can lead to a repetition of shots and frames which will come across as more important than other frames.

Andrew Goodwin

Andrew Goodwin was a media theorist and a director of music, he published a book called Dancing in the Distraction Factory. The book contains codes and conventions that come up with making a music video.

Genre Characteristics; Music videos have a set of typical genre characteristics and they have codes and conventions. Examples of this include that if you were to watch a music video and it was a live performance its likely its a rock or metal band e.g River of Fire by In This Moment. The audience gives a new level of energy to a music video that comes across in the music. Film genres can link to this as they have an impact on music videos, for example a lot of rom-com's have a lot of the same conventions as slower love songs.

 There are five key setups for a music video that can help analyse it:

-Stadium Performance; Stadium performances are mainly used for rock music to show enthusiasm and physical endurance of the music and the impact it has.
-Studio Performance; Studio sessions are for more indie bands and for meaningful songs that aim to convey emotion.
-Location-Narrative-Conceptual/ Experimental

Voyeurism; There are references to the notion of looking and the treatment of both genders in an overly sexualised manner in order to sell records. Through the use of props, for example items such as tv, microphones and mirrors.

Record Label Demands; Record labels have very high and specific demands when it comes to filming a video such as close up of the artist and certain props or themes that have a reoccurring imagery. For example with In This Moment, the leader singer is always dressed in very religious seeming robes with a corset on underneath to portray religious themes counteracted with her being dressed provocatively. 


Intertextual References; Theses are references to other tv shots and music videos or books within the music video itself. e.g Buddy Holly by Wheezer. This can bring in an audience that are fans of the movie being referenced and it gives the video more depth in the production.

Music Video Analysis